As we begin planning for the next edition of the show, I want to share one key piece of advice with companies considering exhibiting: start the conversation with us early.

The most successful exhibitors are almost always those who secure their stand well in advance. Early booking not only guarantees the best choice of stand location on the exhibition floor, but also allows your team more time to plan product launches, staff engagement, demonstrations and marketing activity around the event. Prime positions are always in high demand, and once they’re gone, they’re gone.

Beyond stand space, early engagement opens the door to a wider strategic discussion about how we can elevate your presence through sponsorship opportunities. The Occupational Therapy Show offers a variety of tailored sponsorship packages designed to increase brand visibility before, during and after the event. From theatre sponsorship and branded networking areas to digital promotion across our marketing campaigns, these options help position your company as a committed and credible partner to the profession.

Just as important is thinking carefully about your messaging. Occupational therapists are often key influencers within their organisations - shaping procurement decisions, trialling new solutions and advocating for change. Exhibitors who succeed are those who “influence the influencer”: focusing not just on product features, but on outcomes, service user impact, evidence, and alignment with clinical priorities. When your messaging speaks directly to the challenges occupational therapists face - workforce pressures, funding constraints, measurable outcomes - you equip them with the confidence and language to champion your solution internally.

Our team works closely with each exhibitor to understand objectives - whether that’s lead generation, brand awareness, thought leadership or launching a new solution - and we can recommend stand positioning, sponsorship elements and promotional messaging that align with those goals. When we start that dialogue early, we can integrate your brand into the show experience in meaningful, high-impact ways.

The Occupational Therapy Show is more than an exhibition, it is a community gathering point for the profession. By booking early and exploring sponsorship in partnership with us, you give your organisation the strongest possible platform to stand out, connect and make a lasting impression.