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26 Jun 2026

Looking Beyond Private Referrals: Expanding Opportunities for Occupational Therapists

Looking Beyond Private Referrals: Expanding Opportunities for Occupational Therapists

Occupational therapists are passionate about improving lives. Every day, therapists help children, young people and families overcome barriers, build independence and achieve meaningful outcomes. Yet many independent therapists face a difficult reality. Those who would benefit most from support are often least able to afford it.

As demand grows, many therapists find themselves caught between maximising their impact and building a financially sustainable business.

Having worked across Local Authorities, the NHS, children's services and commissioning: there are significant opportunities for therapists to create sustainable income streams while increasing access to support for the communities they serve.

Many therapists assume growth means finding more private clients. While private practice has an important role, it is only one part of a wider landscape.

Local Authorities, schools, Integrated Care Systems, charities, independent fostering agencies and children's homes are actively seeking specialist expertise. Increasingly, they need trusted providers who can deliver high-quality services, workforce development, consultation, training and targeted support.

The challenge is that many therapists have never been shown how these systems work. They are highly skilled practitioners but often have limited experience of commissioning, procurement, funding pathways or public sector decision-making. As a result, opportunities can feel inaccessible or overwhelming.

Recently, I supported a therapist who was delivering excellent outcomes but relying heavily on private referrals. Together, we reviewed their offer, explored wider system needs and identified opportunities across SEND services. By positioning their expertise more strategically, they opened new conversations and ultimately secured a  Local Authority contract.

The goal was not to replace private work. It was to create greater sustainability and reach.

Public sector opportunities are not only about securing contracts. They are about understanding where your expertise fits within the wider system, building relationships, demonstrating impact and becoming visible to organisations that need your services.

For occupational therapists seeking sustainable growth, the future may not lie in finding more clients. It may lie in helping more organisations understand the value you already bring. Because meaningful impact deserves to be accessible and sustainable services create the greatest opportunity to deliver it.

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