Brainkind has launched

- Brainkind is the UK’s leading charity helping people to thrive after a brain injury - New brand has been co-produced with input from those we support, stakeholders and our team - Changes are needed to become an advocating voice for people with acquired brain injuries and neurological conditions - New brand reflects our values and new ways of working Over the last 40 years, The Disabilities Trust has changed the lives of countless people and made huge strides in research and campaigning. The name leaves a legacy we are proud of. However, as we enter a new phase for the charity, we are focussing on acquired brain injuries and neurological conditions and it is time for our brand to change to reflect that. We are committed to providing personalised, compassionate treatment and care across the UK led by our team of clinical experts. They include physiotherapists, speech and language therapists, occupational therapists and psychologists. This means that the people we support are able to live more independently to work towards their goals – whatever they might be. Our services include physical and cognitive rehabilitation as well as educational and emotional support designed to empower people and their families. We have worked with our creative agency since 2022 to develop a brand that tells the story of who we are, representing how our dedicated teams feel about the work they do. After consulting with staff, people we support, commissioners and other supporters to get their view on a name, we then began work on the brand story. This story, together with the name and visuals, was essential to creating our new identity as an organisation, delivering our strategy to build positive co-produced services, leading-edge clinical practice and drive social change around brain injury. “Our brand should communicate a feeling to those who need our services and their families. Our vision is for a world where life after brain injury is a life well lived; whether through our rehabilitation and care services or because of our social change work. We believe we now have a brand which truly reflects our values and the needs of the people we support. We want to appeal to our existing audiences but also to new fundraising groups and new generations of people who will help us standout in the care and charity sectors – and this new brand will help us to reach them.” Richard Jane, Director of External Affairs, Brainkind Richard added “As our new name, Brainkind is short, memorable, strongly indicates who we are and, importantly for a modern brand, works well on digital platforms.”