Libby Strutt, PR Executive, Stannah
We had a really good influx of visitors to the stand following our workshop which was fantastic. We’ve seen a varied range of people coming through, and all are really interested in the new add-on products. It’s important that our customers can see us with new innovations to offer that they may not have realised we do. You can go to exhibitions with the general public but you just don’t get anything back from it – for us this is now the best place to show new products to OTs.
Birmingham is so central and people can come from all over the country – the NEC is a good venue.
Lisa Cook, Marketing Manager, Lifestyle, Invacare
This side of our business is focused on engaging with our patients’ therapists so this exhibition is key because we get to reach our target audience in one place and at one time. It allows us to showcase our range of equipment to all the people that we should be in front of. We have been extremely busy on the stand – I think it’s helped being close to the entrance and we’ve had lots of support from CloserStill with our marketing campaigns to drive communication and traffic to our stand.
A combination of direct mailing and coverage in the newsletters worked very well. The team has worked with us closely to ensure we maximise the impact of our communications.
We’re seeing all the right people from very senior OTs right the way through to students so that mix is perfect.
We find that for this side of the business it’s ideal to get in front of target audiences – The Occupational Therapy Show is where to come for OTs. It’s very much about looking at the specialist areas and making sure we’re seeing the right people with the right products.
We’ll absolutely be back next year!
James Dadd, Marketing Director, AKW
It is fantastic to offer a day or two for OTs to come to an event like this. We must see at least 500 OTs on our stand each day – I mean you can see it now, lots of people looking around and lots of conversations. You get great feedback from the visitors too. They can talk about product design and about the challenges they have within their own environments which allows us to go off and innovate on what we do or to react based on their comments. It’s a great lead-generator opportunity for us. It makes a lot of sense!
Joanne McConnell, Category Sales Manager Mobility, Etac R82
Our theatre session was packed – we needed a bigger space. People have come over to the stand after the presentation which has been really good. Presenting here is better than at other shows because of the quality of the sessions and the quality of the audience coming to listen. I’ve had fantastic feedback and everyone has been really positive. It is worth putting the effort into a presentation as it goes down so well. It is 99% OTs so you know you can gear your talk to the right audience.
There’s never a time when there’s no people on the stand either. We’re very pleased with how it’s all gone – thank you! Shows have to be able to give you good return on investment and we already have a folder full of leads to follow up on.
Matt Farrar, Retail Operations Manager, HSL Chairs
This is a fantastic arena for us as we are retailers and normally very much focused on the end user. We have 58 stores, and 15 hubs that cater for consultations so in order for us to tap into these kind of new sectors is unknown and really exciting for us. I’m hoping after this year, we can start pushing a little harder into this space, make a bigger effort with the stand and have a larger presence.
Here you know that 99% of the time you are going to be meeting with OTs, which is not the case at other events.
The conversations we’ve had here are very engaging. Geographically, we’ve also seen OTs from a very widespread range of locations.
Time is always restricted, particularly with OTs in the NHS as we can’t be recommended as a retailer. This is therefore such a great opportunity for brand exposure and is definitely paying dividend.
My favourite thing about The Occupational Therapy Show is making sales!
Dave Richards, National Sales Manager, VIDA
The location we’re in is great as we are seeing busy flows of people going in and out of the lectures. This is our first year exhibiting at The Occupational Therapy Show – it was recommended by other colleagues as an up and coming show. Within our annual event timetable this will most likely now replace other shows.
We work predominantly with therapists and we know that’s who we’re going to meet here. We’re here just as much to remind people we’re still around rather than looking for regular new business.
Kim Parry, Marketing Coordinator, Smirthwaite
We’ve seen more footfall this year, and more people coming onto our stand. We’ve gone for a larger stand this year, so we’ve been able to display a bigger variety of our gear. We’re pleased with the position and it was exciting seeing the stand come together.
We’re seeing a lot of our OTs, new OTs coming into the industry trying to gather information so it’s nice to see them coming over and asking the right questions.
My favourite things is to see everyone in one place and having the chance to show our whole range.
We’ve pre-booked already for next year!
Liz Lugt, Founder, Movation Leadership
Wow – I didn’t realise that this show was so big! I was surprised by the size of the theatres especially. The event is very well organised – I didn’t have to worry about anything!
Rebecca Smyth, Marketing, Guldmann
This is the best show for occupational therapists because it is international and you get everyone from around the UK – it is a really great audience. This is the biggest event that we do. It isn’t always about initial ROI, it is just about getting the brand name out there. We find that a lot of people will come here and then have an inquiry maybe a year later – so it is important to get into the delegates' minds that we are around, and this is what we do.
The Occupational Therapy Show is a good base to launch our new products and showcase them properly rather than online channels. Customers can see everything in person here. We don’t have to set up a whole training day to demonstrate either – they can be here for two minutes rather than a whole day.
Kathryn Jackman, Senior Practitioner, Special Yoga Foundation
I thoroughly enjoyed my session – it was amazing to see the turnout! Having a session really helped to attract people back to the stand. We have had a better interest in what we do here than at any other show – we have had people queuing up at our stand waiting to talk to us. It’s just been phenomenal. We’re finding that OTs are coming onto our courses a lot more and using yoga as an extra string to their bow. It’s been amazing to see the interest – we didn’t realise it would be so big.
We’ve already collected hundreds of emails and it’s only the first morning! We’ve reached a different audience which we would have never have thought of reaching. For us, that is huge! I’m so happy to be here :)